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Equitable Building
100 Peachtree Street Northwest, , GA 30303
Hulking helicopter to haul tons of steel to prep former Equitable Building for new signage
The aircraft, well known as a "flying crane" is slated to cruise through Atlanta airspace on Saturday.
It’s lights out for downtown Atlanta’s iconic Equitable sign
A flashy, digital replacement could soon display "community-oriented messages" in its place.
Downtown’s iconic Equitable Building to lose its glowing sign
Change reflects new tenants in the building, but will alter the downtown skyline.