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Lighted marquee with large “FOX” sign above it.
The Fox Theatre’s unmistakable entrance.
Georgia Department of Economic Development

Your ultimate guide to Atlanta's most iconic, beloved signs

Quirky, historic, holy, or just plain weird—Atlanta’s loaded with noteworthy signage

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The Fox Theatre’s unmistakable entrance.
| Georgia Department of Economic Development

From the classic gold letters on Tech Tower at Georgia Tech to the iconic neon sparkling over the Majestic Diner, the Atlanta area boasts some pretty remarkable signs.

These are mood-lifting, night-brightening landmarks and, in many cases, constants in a rapidly changing city. (Unless you’re the longstanding EQUITABLE sign downtown, which was controversially replaced last year with Georgia’s Own LED sign).

So buckle up and come along for a tour of signs that make every Atlantan think of home.

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1. Krispy Kreme Doughnuts

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295 Ponce de Leon Ave NE
Atlanta, GA 30308

Opened in 1965, the bastion of tastiness that is the Krispy Kreme on Ponce is almost as well known for its iconic sign as for its sweet treats.

Large red and white Krispy Kreme Doughnuts sign. 4kclips/Shutterstock

2. “Fly Delta Jets”

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6000 N Terminal Pkwy
Atlanta, GA 30320
(800) 300-0239

Originally installed in 1968 at Hartsfield-Jackson Atlanta International Airport, the “Fly Delta Jets” sign has long greeted travelers arriving and departing Georgia’s capital city. In the early 2000s, the sign went dark as Delta fought its way out of financial woes, but the lights came back on in 2007.

Building with red and white “Fly Delta Jets” sign on it. EQRoy/Shutterstock

3. TECH Tower

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225 North Avenue Northwest, Georgia Institute of Technology, Harrison Square
Atlanta, GA 30332

Lighted signs on all four sides of the seven-story Georgia Tech tower, this famous installment can be seen all over campus. Students have stolen the letter T so many times over the years, sometimes even photographing the wayward letter on vacation in various locations, that the school was forced to start a "Keep The T In Tech" campaign.

Top of red building with “TECH” near the top in gold letters. Rob Hainer/Shutterstock

4. Ebenezer Baptist Church

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407 Auburn Ave NE
Atlanta, GA 30312

The historic sign that marks Dr. Martin Luther King Jr.’s church was repaired in 2001 during Part One of a two-part renovation project.

Blue sign with white letters that read Ebenezer Baptist Church Michael Gordon/Shutterstock

5. The Varsity

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61 North Ave NW
Atlanta, GA 30308

The Varsity's famous V sign can be seen from the Downtown Connector, summoning everyone from presidents to college students with stomachs of steel to come enjoy an F.O. and naked dog.

6. Manuel's Tavern

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602 N Highland Ave NE
Atlanta, GA 30307
(404) 525-3447

Manuel's Tavern is known as many things: locals hangout, Democrat haven, nationally recognized bar, and home to the familiar painted sign with the blue hog.

Today's high is 75 and the low is 65. Though today's weather isn't a good example of it, we're kind of USPS of bars:...

Posted by Manuel's Tavern on Wednesday, February 21, 2018

7. The Vortex Bar & Grill

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438 Moreland Ave NE
Atlanta, GA 30307
(404) 688-1828

It isn't as old as some signs on this list, but the Vortex's spiral-eyed skull entrance has become synonymous with Little Five Points since it revealed its toothy grin two decades ago.

Doorway surrounded by skull and swirly eyes. Leeweh/Shutterstock

8. “Jesus Saves”

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220 Auburn Ave NE
Atlanta, GA 30303
(470) 592-0417
Visit Website

Considered the mother church of African Methodism in Atlanta, Big Bethel AME Church on Auburn Avenue is easily recognizable thanks to the blue “Jesus Saves” sign mounted on the steeple.

Church steeple with blue “Jesus Saves” sign on it. AP Photo/David Goldman

9. Hotel Clermont

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789 Ponce de Leon Ave NE
Atlanta, GA 30306

Since 1924, the Hotel Clermont has lived a colorful life, even narrowly missing complete extinction before it was rescued by those who valued its history. In addition to the hotel’s popular Clermont Lounge sign, which, since 1965, depicts two (ahem) totally accurate line drawings of the women inside, it also features equally notable hotel signage overlooking its scenic rooftop.

Red tower atop a building with “Hotel Clermont” on it. @patrickspov

10. Majestic Diner

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1031 Ponce de Leon Ave NE
Atlanta, GA 30306
(404) 875-0276

Ah, food that pleases since 1929! The Majestic Diner's neon has called many a drunken Ponce de Leon frolicker to enjoy 4 a.m. breakfasts and coffee.

Nighttime shot of building with neon lights across the roofline. Michael Gordon/Shutterstock

11. The Plaza Theatre

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1049 Ponce De Leon Avenue Northeast, Briarcliff Plaza Shopping Center
Atlanta, GA 30306

Next door to the Majestic, the Plaza Theatre's eye-catching marquee, which has welcomed patrons since 1939, is being renovated and restored. Neon will be replaced with LEDs and rust will be removed.

12. Ponce City Market

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675 Ponce De Leon Ave NE
Atlanta, GA 30308
(404) 900-7900
Visit Website

After a long tenure as the home of a Sears, Roebuck & Company shipping center, the landmark building in Old Fourth Ward awoke to new life in 2014 as Ponce City Market. A hotspot for shopping, dining, and entertainment, PCM is easy to find, thanks to its already iconic, marquee sign across the top of the building. (The huge, Ponce-facing facade signage is eye-catching as well.)

U-shaped multi-story building with Ponce City Market sign on roof and cyclists in front. Curbed Atlanta

13. KODAK Sign

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300 Ponce De Leon Avenue Northeast
Atlanta, GA 30308

Built in 1950, the building with Ponce's recognizable KODAK sign was a Star Photo camera shop before taking on the Kodak brand and has been abandoned for years, aside from a stint as Shirley Franklin's campaign HQ. When the building was sold to an investor in 2014, the contract included a provision that the sign remain.

Two-story building with large KODAK sign on the roof. 4kclips/Shutterstock

14. The Fox Theatre

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660 Peachtree St NE
Atlanta, GA 30308

Opened in 1929, the Fox Theatre and its vintage signage are centerpieces of Peachtree. Once threatened by demolition in the 1970s, it’s hard to imagine the city without the Fox and its luminescent signage now.

15. The Biltmore

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817 W Peachtree St NW
Atlanta, GA 30308

For more than 30 years, the South's first radio station, WSB, broadcasted from inside the Biltmore Hotel, and its radio towers became (and remain) a city landmark.

(With writing contributions above from former Curbed staffer Kimberly Turner.)

Multi-story building with twin radio towers on the roof. Darryl Brooks/Shutterstock

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1. Krispy Kreme Doughnuts

295 Ponce de Leon Ave NE, Atlanta, GA 30308
Large red and white Krispy Kreme Doughnuts sign. 4kclips/Shutterstock

Opened in 1965, the bastion of tastiness that is the Krispy Kreme on Ponce is almost as well known for its iconic sign as for its sweet treats.

295 Ponce de Leon Ave NE
Atlanta, GA 30308

2. “Fly Delta Jets”

6000 N Terminal Pkwy, Atlanta, GA 30320
Building with red and white “Fly Delta Jets” sign on it. EQRoy/Shutterstock

Originally installed in 1968 at Hartsfield-Jackson Atlanta International Airport, the “Fly Delta Jets” sign has long greeted travelers arriving and departing Georgia’s capital city. In the early 2000s, the sign went dark as Delta fought its way out of financial woes, but the lights came back on in 2007.

6000 N Terminal Pkwy
Atlanta, GA 30320

3. TECH Tower

225 North Avenue Northwest, Georgia Institute of Technology, Harrison Square, Atlanta, GA 30332
Top of red building with “TECH” near the top in gold letters. Rob Hainer/Shutterstock

Lighted signs on all four sides of the seven-story Georgia Tech tower, this famous installment can be seen all over campus. Students have stolen the letter T so many times over the years, sometimes even photographing the wayward letter on vacation in various locations, that the school was forced to start a "Keep The T In Tech" campaign.

225 North Avenue Northwest, Georgia Institute of Technology, Harrison Square
Atlanta, GA 30332

4. Ebenezer Baptist Church

407 Auburn Ave NE, Atlanta, GA 30312
Blue sign with white letters that read Ebenezer Baptist Church Michael Gordon/Shutterstock

The historic sign that marks Dr. Martin Luther King Jr.’s church was repaired in 2001 during Part One of a two-part renovation project.

407 Auburn Ave NE
Atlanta, GA 30312

5. The Varsity

61 North Ave NW, Atlanta, GA 30308

The Varsity's famous V sign can be seen from the Downtown Connector, summoning everyone from presidents to college students with stomachs of steel to come enjoy an F.O. and naked dog.

61 North Ave NW
Atlanta, GA 30308

6. Manuel's Tavern

602 N Highland Ave NE, Atlanta, GA 30307

Manuel's Tavern is known as many things: locals hangout, Democrat haven, nationally recognized bar, and home to the familiar painted sign with the blue hog.

602 N Highland Ave NE
Atlanta, GA 30307

7. The Vortex Bar & Grill

438 Moreland Ave NE, Atlanta, GA 30307
Doorway surrounded by skull and swirly eyes. Leeweh/Shutterstock

It isn't as old as some signs on this list, but the Vortex's spiral-eyed skull entrance has become synonymous with Little Five Points since it revealed its toothy grin two decades ago.

438 Moreland Ave NE
Atlanta, GA 30307

8. “Jesus Saves”

220 Auburn Ave NE, Atlanta, GA 30303
Church steeple with blue “Jesus Saves” sign on it. AP Photo/David Goldman

Considered the mother church of African Methodism in Atlanta, Big Bethel AME Church on Auburn Avenue is easily recognizable thanks to the blue “Jesus Saves” sign mounted on the steeple.

220 Auburn Ave NE
Atlanta, GA 30303

9. Hotel Clermont

789 Ponce de Leon Ave NE, Atlanta, GA 30306
Red tower atop a building with “Hotel Clermont” on it. @patrickspov

Since 1924, the Hotel Clermont has lived a colorful life, even narrowly missing complete extinction before it was rescued by those who valued its history. In addition to the hotel’s popular Clermont Lounge sign, which, since 1965, depicts two (ahem) totally accurate line drawings of the women inside, it also features equally notable hotel signage overlooking its scenic rooftop.

789 Ponce de Leon Ave NE
Atlanta, GA 30306

10. Majestic Diner

1031 Ponce de Leon Ave NE, Atlanta, GA 30306
Nighttime shot of building with neon lights across the roofline. Michael Gordon/Shutterstock

Ah, food that pleases since 1929! The Majestic Diner's neon has called many a drunken Ponce de Leon frolicker to enjoy 4 a.m. breakfasts and coffee.

1031 Ponce de Leon Ave NE
Atlanta, GA 30306

11. The Plaza Theatre

1049 Ponce De Leon Avenue Northeast, Briarcliff Plaza Shopping Center, Atlanta, GA 30306

Next door to the Majestic, the Plaza Theatre's eye-catching marquee, which has welcomed patrons since 1939, is being renovated and restored. Neon will be replaced with LEDs and rust will be removed.

1049 Ponce De Leon Avenue Northeast, Briarcliff Plaza Shopping Center
Atlanta, GA 30306

12. Ponce City Market

675 Ponce De Leon Ave NE, Atlanta, GA 30308
U-shaped multi-story building with Ponce City Market sign on roof and cyclists in front. Curbed Atlanta

After a long tenure as the home of a Sears, Roebuck & Company shipping center, the landmark building in Old Fourth Ward awoke to new life in 2014 as Ponce City Market. A hotspot for shopping, dining, and entertainment, PCM is easy to find, thanks to its already iconic, marquee sign across the top of the building. (The huge, Ponce-facing facade signage is eye-catching as well.)

675 Ponce De Leon Ave NE
Atlanta, GA 30308

13. KODAK Sign

300 Ponce De Leon Avenue Northeast, Atlanta, GA 30308
Two-story building with large KODAK sign on the roof. 4kclips/Shutterstock

Built in 1950, the building with Ponce's recognizable KODAK sign was a Star Photo camera shop before taking on the Kodak brand and has been abandoned for years, aside from a stint as Shirley Franklin's campaign HQ. When the building was sold to an investor in 2014, the contract included a provision that the sign remain.

300 Ponce De Leon Avenue Northeast
Atlanta, GA 30308

14. The Fox Theatre

660 Peachtree St NE, Atlanta, GA 30308

Opened in 1929, the Fox Theatre and its vintage signage are centerpieces of Peachtree. Once threatened by demolition in the 1970s, it’s hard to imagine the city without the Fox and its luminescent signage now.

660 Peachtree St NE
Atlanta, GA 30308

15. The Biltmore

817 W Peachtree St NW, Atlanta, GA 30308
Multi-story building with twin radio towers on the roof. Darryl Brooks/Shutterstock

For more than 30 years, the South's first radio station, WSB, broadcasted from inside the Biltmore Hotel, and its radio towers became (and remain) a city landmark.

(With writing contributions above from former Curbed staffer Kimberly Turner.)

817 W Peachtree St NW
Atlanta, GA 30308