The Noble Investment Group project is set to be both a European-style AC Hotel by Marriott (the second such lodge for intown Atlanta) and the boutique Moxy Hotel. Word on the street is construction could begin in weeks.
Phipps Plaza is working hard to shake off its reputation as merely a high-end mall. With a hotel, residences, and new restaurants in the works, the site surrounding the mall is turning into a mini mixed-use development.
The high-end mall is looking to position itself as a modern "lifestyle center." Phipps Plaza's general manager showed Curbed around and previewed the still-to-come changes.